A great info-graphic is characterized by several key factors:
Simplicity: It should be easy to understand, clear and uncluttered.
Simplicity in the context of info-graphics refers to the design principle that information should be presented in a clear and straightforward manner, without any unnecessary clutter or distractions. This
makes the information easy to understand and helps the audience focus on the most important information.
Here are some examples of how to create a simple and effective info-graphic:
Use a clear and concise font: Choose a font that is easy to read and has a clean and simple style. Limit the number of fonts used in the info-graphic to maintain consistency.
Limit the use of colors: Use a limited color palette that is consistent throughout the info-graphic to maintain simplicity and focus.
Minimize the use of text: Use as little text as possible, focusing on key information and making use of visual elements to supplement and reinforce the message.
Use clear and simple illustrations: Use illustrations that are easy to understand and visually appealing, but not overly complex or detailed.
Use clear and organized data visualizations: Represent data in a clear and organized manner, using graphs, charts, or other visual elements to effectively convey information.
An info-graphic that is simple and straightforward, makes it easy for the audience to understand and retain the information being presented.
A great example of Simplicity in an info-graphic was done by the Santa Fe Humane Society: "Puppy Guide" by Santa Fe Humane Society
Relevance: It should convey information that is relevant and valuable to the intended audience.
Here are some examples of key information that a cannabis extraction company could present via an info-graphic:
Extraction methods: Explain the various methods used for extracting CBD and THC from cannabis plants, such as CO2 extraction, ethanol extraction, and others.
Benefits of extraction: Highlight the benefits of using extraction techniques to obtain pure and potent extracts, such as improved potency, reduced risk of contamination, and more.
Product quality and safety: Emphasize the measures the company takes to ensure product quality and safety, such as laboratory testing, product labeling, and quality control processes.
Sustainability: Highlight the company's commitment to sustainability, such as using environmentally friendly extraction methods, reducing waste, and conserving resources.
Industry regulations: Explain the regulations and standards that govern the cannabis extraction industry, and how the company ensures compliance with these standards.
Customer support: Highlight the company's commitment to providing excellent customer service and support, including educational resources and product information.
Product applications: Show how the company's extracts are used in various products, such as tinctures, topicals, edibles, and others.
A great example of sticking to the relevent information is an info-graphic by GOOD Magazine: "Food Insecurity in America" by, GOOD magazine.
By presenting this information in a clear and engaging way, the infographic can effectively communicate the key aspects of the cannabis extraction company and its products, helping to build trust and credibility with customers.
Visual appeal: It should be visually appealing and engaging, using color, images, and typography effectively.
An info-graphic is considered visually appealing when it effectively uses color, images, typography, and layout to create an attractive and engaging design. Here are some specific elements that contribute to the visual appeal of an info-graphic:
Color: The use of color should be consistent, appealing, and meaningful. It can help to convey emotions, create contrast, and organize information.
Images: Images should be relevant and visually appealing, used to supplement and reinforce the information being presented.
Typography: The use of type should be legible, consistent, and effectively used to create hierarchy and organization.
Layout: The layout should be clear, balanced, and visually appealing, using white space effectively to create contrast and separate elements.
Iconography: The use of icons can help to simplify complex information and make it more visually appealing.
When considering these elements and using them effectively, an info-graphic can become visually appealing and engaging, making a lasting impact on the audience.
Check out "Reach Millennials" by Entrepreneur as an example of a visually stunning info-graphic.
Data representation: It should effectively represent data, statistics, or other information in an easy-to-understand format.
Data representation in the context of info-graphics refers to the way in which data, statistics, or other information is presented visually to the audience. The goal of data representation is to effectively communicate information in a way that is easy to understand and memorable.
An effective data representation should:
Be clear: The data should be presented in a clear and straightforward manner, without any confusion or ambiguity.
Use appropriate visual elements: The appropriate visual element (e.g., bar chart, line graph, pie chart, etc.) should be used to represent the data based on the type and nature of the information being presented.
Be relevant: The data should be relevant to the topic being discussed and help to support the overall message of the info-graphic.
Be visually appealing: The visual representation of the data should be aesthetically pleasing and engaging, making it more appealing and memorable to the audience.
"SAAS site availability" by Incapsula is a wonderful example of effective data representation.
When you represent data in an info-graphic, the information can be presented in a way that is easy to understand, visually appealing, and memorable, helping the audience retain the information and understand the message being conveyed.
Balance: It should have a good balance of text, images, and white space.
Balance is important in info-graphic design because it helps to create a visually stable and harmonious composition. An info-graphic with good balance will look and feel aesthetically pleasing and make it easier for the audience to engage with the information being presented.
Here are some tips for creating a balanced info-graphic:
Text and image balance: Try to balance the amount of text and images used in the info-graphic. Too much text can make the info-graphic feel cluttered and overwhelming, while too many images can make it feel disjointed and unclear.
Symmetrical and asymmetrical balance: Both symmetrical and asymmetrical balance can be used to create a balanced info-graphic. Symmetrical balance involves distributing visual elements evenly on both sides of the center, while asymmetrical balance involves creating a balance through the use of different visual elements of different weights.
White space: White space, or negative space, is the empty space in an info-graphic that helps to separate and balance the visual elements. Use white space to give the eyes a break and help the audience focus on the information being presented.
Proximity: Group related elements together using proximity to create a sense of organization and balance. This helps to separate different sections of information and makes the info-graphic easier to read and understand.
Here is an example of an info-graphic that has Balance:
An info-graphic should be designed with a good balance of text, images, and white space, creating a visually appealing and effective way to communicate information.
Purpose: It should have a clear purpose and message that is communicated effectively to the audience.
The purpose of an info-graphic is to present information in a clear and visually engaging way. To determine the purpose of an info-graphic, consider the following:
The audience: Who is the target audience for the info-graphic? Understanding the audience helps to determine what type of information they need, what their interests are, and how they prefer to consume information.
The message: What is the message or information that the info-graphic is trying to communicate? This will help to determine the type of visual elements and data representation that is most appropriate for the info-graphic.
The goal: What is the goal of the info-graphic? Is it to educate, inform, persuade, or entertain the audience? Understanding the goal will help to determine the tone and style of the info-graphic.
The context: What is the context in which the info-graphic will be used? Is it for a report, a presentation, a website, or a social media platform? Understanding the context will help to determine the format and size of the info-graphic.
Consider the purpose of the info-graphic to create a visual representation that effectively communicates the desired information to the target audience.
"Evaluating our Water Footprint" by Water Foot Print and WWF makes learning about our Water footprint easy and simple by sticking to their purpose.
Consistency: It should have a consistent design style and use the same visual elements throughout.
Consistency refers to the use of a consistent design style and the repetition of visual elements throughout an infographic. A consistent design style helps to create a unified and cohesive visual experience for the audience.
Here are some tips for creating consistency in an infographic:
Use a consistent color palette: Choose a color palette and stick to it throughout the infographic. This helps to create a visual connection between different sections of the infographic and makes it look more professional.
Use consistent typography: Choose a font style and size and use it consistently throughout the infographic. This helps to create a visual hierarchy and makes it easier for the audience to read and understand the information.
Use consistent visual elements: Use the same visual elements, such as icons, charts, and graphs, throughout the infographic to create a sense of consistency and unity.
Maintain a consistent layout: Use a consistent layout for each section of the infographic, with elements positioned in the same way and with the same amount of white space.
By maintaining consistency throughout an infographic, the audience can focus on the information being presented and easily understand the message being conveyed. A consistent design style also helps to create a memorable and recognizable visual experience for the audience.
These info-graphics effectively communicate information in a clear and engaging way, using effective visual design and data representation to make a lasting impact on the audience.
By following these guidelines, an info-graphic can effectively communicate information and make a lasting impact on the audience.